Picture this: you're soaking up the sun at your favorite SoCal beach when suddenly, a Winnebago rolls by, but it's not just any old camper van. This one's decked out in a wild, hand-painted design that's impossible to ignore. That's right, Hoist Media has teamed up with Truly to create a head-turning mobile masterpiece that's cruising the coast in style.

The Truly Winnebago is like a party on wheels, with its vibrant colors and playful illustrations that practically jump off the van. Hoist's team of talented artists put their skills to work, meticulously hand-painting every inch of this bad boy. From the juicy fruit graphics to the funky patterns, it's a feast for the eyes that perfectly captures Truly's fun-loving vibe.

But this isn't just a pretty ride – it's a genius way for Truly to get their name out there and connect with their target audience on a whole new level. By hitting the streets and beaches, they're meeting people where they're at and giving them an up-close-and-personal experience with the brand. It's like a billboard that comes to life and says, "Hey, let's hang out!"

Hoist Media knows a thing or two about creating buzz-worthy activations, and this collab with Truly is no exception. They've taken the concept of mobile advertising and given it a fresh, artistic spin that's sure to leave a lasting impression