Hand Painted Advertisement

Take it to eleven

Take it to eleven
Year
2021
Role
Production
Client
7-Eleven
Market
Venice, CA

When 7-Eleven approached us to create an impactful ad campaign in Venice, we knew it had to be something special that spoke to the local vibe. Our team landed on this idea of a large-scale, hand-painted mural that would turn the store itself into a work of street art.

We poured our passion for public art and storytelling into every meticulous brushstroke. The bold colors, clean lines, and geometric patterns came together to create an almost hyper-realistic effect that demands attention.

Hoist Media artist on scissor lift painting 7-Eleven mural photoreal portrait on building exterior in Venice CA

By thoughtfully integrating 7-Eleven's branding into an authentic Venice aesthetic, we crafted an ad that feels more like urban beautification than a sales pitch. It's all about making meaningful connections between brands and communities.

7-Eleven Take it to Eleven advertisement mural lettering in progress on Venice California building exterior
Hoist Media artist on scissor lift adding hand-painted detail to 7-Eleven mural in Venice CA

The final hand-painted mural has become a fixture of the streetscape that gets people talking and interacting with the 7-Eleven brand in a memorable way. We're proud of how our team's skill and artistry transformed a blank wall into a conversation piece.

Closeup of 7-Eleven hand painted mural in Venice CA showing Eleven lettering in red green and orange with photorealistic portrait
Angled street view of completed 7-Eleven Take it to Eleven hand-painted advertisement on Venice Beach building exterior

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