Get ready to have your mind blown by Hoist Media's latest collab with Chanel - a hand-painted mural that's lighting up the night in Venice, CA. This isn't your average ad, folks. We're talking a big, glow-in-the-dark showpiece that stops people in their tracks.

Hoist's team of talented artists put in some serious elbow grease to hand-paint this bad boy, and it shows. The larger-than-life Bleu de Chanel bottle looks so realistic, you half expect it to start spraying cologne. But here's the kicker - when the sun goes down, this mural comes alive with an electric blue glow that's straight out of a sci-fi flick.

Using fluorescent paint, Hoist created a public art piece that's equal parts advertising and pure magic. It's the kind of thing that makes you do a double-take and whip out your phone for an Instagram story. Chanel wanted to make a splash with their new fragrance, and boy, we think they succeeded.

The best part? This glowing wonder is out there for everyone to experience, no velvet ropes or VIP lists required. It's a testament to the power of public art to engage people in unexpected ways.

Wide street view of Chanel hand painted fluorescent mural advertisement in Venice California

So next time you're cruising through Venice at night, keep your eyes peeled for this luminescent gem. It's a perfect example of what happens when creativity, craftsmanship, and a dash of neon-fueled innovation collide.