Hoist Media transformed a Madrid retail space into an immersive brand experience for Zara's latest beauty collection launch. Designed to turn heads and spark viral buzz, the pop-up interior features a striking sculptural centerpiece that embodies the fashion label's bold, boundary-pushing spirit.

Pristine white surfaces and arched ceiling cutouts form a sleek, modernist backdrop to let the crimson-hued art piece and product displays pop. Integrated lighting illuminates the space and casts an alluring glow, drawing attention to the beauty collection's eye-catching red branding.

The eye-catching focal point, a monumental concrete counter brimming with living moss, fuses industrial edge with organic beauty. Hoist's emphasis on unexpected material juxtapositions shines through in the interplay of rough, raw concrete with delicate, vibrant florals. The oversized scale and soft curves of the counter create an art-forward statement piece that invites customers to explore the space.

By carefully combining daring artistic elements with a clean, contemporary aesthetic, Hoist delivers a retail environment that's as captivating as it is shoppable. The one-of-a-kind sculptural moment sparks shareability, while the cohesive design amplifies Zara's brand story. Ultimately, Hoist's multidisciplinary approach transforms commercial square footage into an immersive brand experience that leaves a lasting impression.